The media landscape is growing more fractionalized every year. Consumers leverage multiple channels simultaneously and business' need to figure out how to be there as well. My experience is rooted in media evaluation, planning, buying, reporting and constant optimizations. I'll help you make sense of where you should be and how to be there.
Original and relevant content is the cornerstone of any marketing plan. Understanding and measuring the impact of that content is just as important as creating it. Evolution Marketing will help you create a content strategy and ensure that your content is optimized by channel and delivering on that strategy.
When marketing and sales work hand-in-hand, the cumulative impact is far greater than either one can achieve on their own. A strategically sound marketing plan will positively impact sales just as a strong sales process/team will amplify any organization’s marketing efforts. My experience is firmly rooted in both sides of this equation and understanding how they work together to drive exponential results.
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